Third Summit co-founder and CEO Matt Cimaglia published a new article in Forbes today, tackling the deeply personal issue of branding from an insider’s perspective. In it, he outlines questions every entrepreneur should ask themselves when embarking on a new journey.
“Branding is an emotional industry; brands are meant to evoke feelings and reactions. When you see an Apple commercial, a feeling of awe should wash over you. When you see a product called ‘Wisp,’ you understand it won’t last forever.
But because branding is emotional, it’s hard to do it yourself. Perspective is necessary. If you can’t do it yourself, it’s OK to take a step back and let someone else try.”