The team behind Alteon is proud to announce sales and marketing veteran Karen Fonda as its new director of sales. Fonda’s vast experience across the production, broadcast and technology sectors gives her the perfect skillset to explain Alteon’s value to a new and growing network of clients.
Fonda will focus on building partnerships for Alteon, a multitiered SaaS ecosystem for small and mid-sized content creators and their clients. Alteon launched in the fall of 2020 with Alteon Cloud, which combines intuitive digital-media content management with high-speed file transfer, flexible storage solutions and a suite of other enterprise-grade tools that are designed and priced for mainstream production professionals.
Fonda has spent the last several years in Southern California, where she drove revenue through sales, marketing and communication efforts for a tech company in the media-management industry. Before that, she spent decades as a broadcast reporter and anchor, covering breaking news across Denver, San Diego, Phoenix and Milwaukee.
“I am thrilled to bring my experience to the Third Summit team and help solve major problems that affect the media industry,” Fonda says. “Alteon is the right platform at the right time, and it’s delivering long overdue solutions that, until now, have been out of reach for a majority of creatives. I’m excited to see this ecosystem get the global community of content creators working more efficiently.”
Alteon will debut its full suite in 2021, including Alteon Pay, an on-demand payment processor for creatives, and Alteon Community, a professional talent marketplace. Together with Alteon Cloud, and with a formal business partnership with IBM, the ecosystem will solve some of the biggest problems in the rapidly growing, multibillion-dollar production industry.
“The world’s current economic reality has proven the value of remote work and the need for better tools for freelancers and small studios, but Alteon has been nearly two years in the making. These problems aren’t new,” says Matt Cimaglia, CEO and co-founder of Alteon’s parent company, Third Summit. “Karen’s deep knowledge of these issues makes her a great fit for the team.”
Alteon is a production ecosystem that makes it easier for brands, agencies, influencers and creatives to work together. It leverages AI and cloud technology to allow users to collaborate seamlessly, handle payments faster and find work more easily.
About Third Summit Corporation
Third Summit offers full-stack, enterprise-level digital media and advertising solutions to the mid-tier marketplace. The company helps independent creators, small agencies, social media influencers, developing brands and corporate in-house teams attain workflows and technology that would otherwise be inaccessible, allowing them to compete with multinational agencies while retaining the agility of a startup. For more, visit thirdsummit.com.